Information support of marketing activities of industrial enterprises and its efficiency

The aim of the article. purpose article is to determine key indicators for evaluating effectiveness functioning marketing information system industrial enterprises. results analyses. effective organization work expands possibilities activities due ability accumulate and quickly process information. Such improvement can significantly improve quality strategic decisions rationalize processes development complex. Areas are: systems analytical processing detection regularities; data management systems; large amounts information; access necessary sources working with formats; quick collection influence on profitability enterprise, determination a set system. Conclusions direction further research. In order make balanced decisions, it have about existing practical experience in solving problems similar one's own, as well by what methods they are implemented. This achieved applying benchmarking approach. At same time, company should take into account that their own studied, researched analyzed through communication links. Due such interaction, level substantiation increases, thus competitiveness enterprise itself. modern practice building systems, prevailing principle first all covered, then managers certain accumulated from it. Modern technologies, using capabilities global networks (Internet, Bitnet, DECnet others) allow departments receive relevant timely manner volumes.